Interactive Playable Ads

At AppLovin and later through freelance projects with Jest and Moloco, I designed interactive HTML playable ads for a variety of mobile games and brands. My process began with researching the app, audience, and competitors to identify engaging gameplay concepts. From there, I brainstormed creative ideas, designed the visual direction, and designed mockups that demonstrated the user experience. After collaborating with clients to refine and approve the concept, I exported design assets, animations, and documentation for developers, who then brought the final 2D and 3D playable ads to life. This collaborative workflow ensured the finished product stayed true to the creative vision while delivering an engaging, high-performing user experience.